Looking to grow your business or brand? You’ve come to the right place. EquiBrand has a 15-year track record using upstream marketing, and its core principles of insight, identity and innovation, to drive growth.
Our entire set of consulting services — across marketing, branding, digital marketing and innovation — focuses on obtaining deep customer insight, crafting compelling brand identities, and growing the business.
As a boutique consultancy, we offer highly specialized advice so we’re adept at identifying and delivering on market-driven opportunities. We’re fortunate to have clients from the top global brands, along with funded startups. Our leadership team brings this perspective to our consulting engagements. Our work balances strategic marketing and practical application to build stronger brands and stronger businesses.
We Deliver Integrated Upstream Marketing Solutions
To achieve competitive advantage through a deeper level of customer understanding.
We help clients solve complex business challenges via upstream marketing and the principles of insight, identity and innovation.
Upstream marketing refers to the strategic process of identifying and fulfilling customer needs, and takes place early in developing a market segmentation map and then aligning which customer segments to focus on.
Clearly define target customers and their needs
Build a deep understanding of the brand
Selectively extend the brand
Strategically manage innovation
Our clients tell us the following sets us apart vs. other management consultants.